If you’re like many businesses on social media you may have surmised that photos create more engagement on your platforms than other types of posts. Nice! A recent article on Social Media Examiner states that “From a user’s perspective, photos are also the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate.” That’s a pretty powerful statistic right there. The article goes on to report that “Adding a photo URL to your tweet can boost retweets by an impressive 35%.” Add in the growing popularity of visual platforms like Pinterest and Instagram and its hard to deny how important photos are to your social media strategy.
This is all great news!
Now you’re on board with incorporating photos into your social media strategy but wait – don’t post those photos yet! Stop and think for a second. Once those photos make their way through a few shares and retweets and downloads and uploads, you’ve lost much of the branding. Get more brand value for your efforts by adding your name to the photo. Maybe even dress it up with a quote that’ll boost its share power.
Here’s an example of a couple photos I’ve posted to various platforms for a client of mine, The Sisters of St. Margaret.
Here’s another, less subtle approach for a restaurant called Sundancer’s where we wanted people know exactly where they could find that view if they wanted to!
Adding text to photos is a fairly simple process. There are many tools on the web to help you do this. One of my favorites for its ease of use and array of features is called PicMonkey.
I’m not saying you should alter every single photo you post, uploading photos from your phone on the fly is a great way to engage fans in the moment. But for particularly fabulous photos, ones you really hope will make the rounds on the social stratosphere, give yourself a little photo credit and reap the benefits!