search engine optimization

Cape Cod Web Designers | Cape Cod Social Media

Search Engine Optimization

what is search engine optimization (seo)?

Search Engine Optimization, often referred to as SEO, is the process of getting the major search engines, such as Google, Yahoo and Bing to recognize your website.  These leading search engines use crawlers to find web pages for their algorithmic search results. There are several factors involved in getting a high page ranking result in the search engines. Researching actual search terms or keywords, editing your website content to make it search engine friendly and submitting an XML sitemap to Google are just a few of the things we will do as your search engine optimizer.

There are no specific steps webmasters can take to force a website or its pages to rank well in search engines. SEO has evolved into a series of webmaster best practices mixed with well worded descriptive content, participation and promotion in social media, and ongoing page or site modifications based on analytic data.