Cape Cod Web Design | Cape Cod Social Media ConsultantIn 2015, the top three in demand marketing services will be SEO, website development, and social media. Google wants to make it easier for people using mobile devices to access websites and recommend responsive site design. Responsive Web design gives you the ability have a single website that automatically adjusts to the screen size, such as smart phones and tablets. Every website can benefit from adding fresh content, titles, descriptions, fixing typos, broken links, missing images, etc., which if not working properly may effect your search ranking.

It’s no secret that mobile optimization plays a part in SEO rankings, but many small to medium-sized businesses are left wondering whether they need a mobile responsive site.

Today, April 21, 2015, marks “Mobilegeddon”, as Google’s new update has been frequently called since the search giant announced its new algorithm back in February. Which means that mobile-friendliness is officially a huge factor in search rankings.

According to research from last summer, smartphones and tablets combined accounted for 60 percent of total digital media in May 2014, up 10 percent from the previous year. The new algorithm will reflect this growing trend, favoring sites with large text, easily clickable links, and optimized responsive web sites that fit the smaller screens like smartphones & tablets. Websites that aren’t mobile friendly will be demoted in the rankings, which likely means a drop in mobile traffic.